David Burch is Head of Content at Arize AI, a machine learning observability platform that tracks hundreds of billions of model predictions a month on behalf of clients like Adobe, Spotify and Uber. David brings over a decade of B2B tech content and communications experience from Adobe, Sitecore, TubeMogul and as a sought-after freelancer. At TubeMogul, David was the first marketing hire and went on to hold leadership roles in content and communications — both leading up to and after TubeMogul’s IPO (2014) and acquisition by Adobe (2016). David started his career as a content manager at Delivery Agent, where he wrote copy for ABC, HBO, and NBC. David received his BA from the University of California, Berkeley and resides near Austin, Texas.